The B Corp Handbook, Second Edition 2nd Edition

How You Can Use Business as a Force for Good

Ryan Honeyman (Author) | Tiffany Jana (Author)

Forthcoming: 04/23/2019

The B Corp Handbook, Second Edition
B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Read more and meet author below



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9781523097548

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Overview

B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

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Meet the Authors


Visit Author Page - Ryan Honeyman
Ryan is a consultant at LIFT Economy and has helped Ben & Jerry’s, King Arthur Flour, Method, Klean Kanteen, and Nutiva become Certified B Corporations and maximize the value of their B Corp certification. Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, Utne Reader, and TriplePundit. He has also been a featured speaker at SOCAP, Bioneers, the B Corp Champions Retreat, CatalystCreativ, and the Sustainable Enterprise Conference. Ryan holds a B.A. from the University of California, Santa Cruz and a M.Sc. from the London School of Economics and Political Science.

Visit Author Page - Tiffany Jana
Dr. Tiffany Jana has helped orchestrate TMI's growth over the past 16 years. This includes leading the merger of three companies that resulted in the launch of TMI in 2010. Dr. Jana subsequently established a national network of consultants and spearheaded the company’s transition into the world’s first Certified Benefit Corporation with a diversity and engagement focus. Dr. Jana has positioned TMI Portfolio as a global leader in metrics-based engagement. Dr. Jana has been featured in numerous publications and media including Fast Company, Inc.com, and Forbes for their work on diversity, equity, empowerment, and inclusion. As the Founder of TMI’s Portfolio of companies, Dr. Jana oversees the development of the firm's strategies, client relationships, and people. Dr. Jana serves as a strategic advisor on client engagements, and has deep expertise in diversity and inclusion, using metrics to gauge organizational equity and unconsious bias. Dr. Jana's vision is to help clients optimize their workplace and community environments based on stated values. Dr. Jana is the proud mother of three children, a quirky VCU computer science major, a charismatic Harvard economics major, and a musically gifted middle schooler.

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