The 4 Routes to Entrepreneurial Success

John Miner (Author)

Publication date: 08/01/1996

The 4 Routes to Entrepreneurial Success
  • Groundbreaking research reveals the four personality types of successful entrepreneurs and shows how everyone can learn from their winning ways
  • An accessible, easy-to-read, and practical book that can help would-be entrepreneurs achieve the success they dream of
  • Offers numerous real-life examples of successful entrepreneurs
  • Includes a questionnaire to help readers determine what type of entrepreneur they are

It is a common belief that there is an entrepreneurial personality-that a certain type of person is capable of becoming a successful entrepreneur, while others are not. Research supports this view, and yet there are countless stories of people who have failed in one entrepreneurial venture only to succeed in another, and still others who have achieved initial success, yet failed when their company reached a certain size.

John B. Miner, an expert in the fields of entrepreneurship, human resource management, and personality psychology, has spent 20 years researching these and other curiosities about entrepreneurial success. In this groundbreaking book, he details his extensive research that shows that there is not a single entrepreneurial personality type, but rather, there are four distinct personality types that make for successful entrepreneurs.

Based on 20 years of research and a systematic seven-year study of 100 entrepreneurs, The 4 Routes to Entrepreneurial Success details the distinctive characteristics of each of the four types and explains why they succeed or fail. Using Miner's self-assessment questionnaire, you'll discover whether you possess the talents, skills, and characteristics it takes to start and run your own business. The results of the questionnaire will help you determine how you can be successful as an entrepreneur.

The different routes by which each of the four types achieves success are explored in detail, and numerous real-life examples of established entrepreneurs are included throughout. If you're a would-be entrepreneur, this accessible, easy-to-read, and practical book can help you achieve the success you dream of.

Miner explains that, to be successful, entrepreneurs must concentrate on their special talents and strengths, while finding ways to compensate for their weaknesses to accomplish the rest of the business process. For instance, while Supersalespeople are experts at bringing in new customers, they often lack the necessary management skills to run a successful business, and therefore need someone else to oversee the operations. Expert Idea Generators are good at creating new ideas, but need others to develop effective systems to get them to market. The characteristics of each type of entrepreneur are explored in detail, as well as the routes by which each achieves success, and numerous real-life illustrative case studies of established entrepreneurs are included throughout. Most importantly, Miner provides individuals with practical guidelines for mapping out their own routes to success.

The 4 Routes to Entrepreneurial Success can help you assess not only whether your personality is suited to the entrepreneurial lifestyle, but also what type of venture you should consider and what role you should play in your business to guarantee success. In addition to outlining each type's inherently appropriate career route, Miner insightfully addresses gender differences, the value of entrepreneurial development and formal degree programs, and entrepreneurial options for those who do not fit into any of the types described.

The 4 Routes to Entrepreneurial Success will help prospective entrepreneurs assess their own talents and determine what type of venture offers them the greatest chances for success. Established entrepreneurs will gain new perspective on current problems and learn to foresee and avoid potential pitfalls. Senior managers and human resource managers will find valuable tools for staffing corporate ventures, while bankers, venture capitalists, and other investors can better assess the risk and return related to their investment.

  • Groundbreaking research reveals the four personality types of successful entrepreneurs and shows how everyone can learn from their winning ways
  • An accessible, easy-to-read, and practical book that can help would-be entrepreneurs achieve the success they dream of
  • Offers numerous real-life examples of successful entrepreneurs
  • Includes a questionnaire to help readers determine what type of entrepreneur they are

Read more and meet author below



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Overview

  • Groundbreaking research reveals the four personality types of successful entrepreneurs and shows how everyone can learn from their winning ways
  • An accessible, easy-to-read, and practical book that can help would-be entrepreneurs achieve the success they dream of
  • Offers numerous real-life examples of successful entrepreneurs
  • Includes a questionnaire to help readers determine what type of entrepreneur they are

It is a common belief that there is an entrepreneurial personality-that a certain type of person is capable of becoming a successful entrepreneur, while others are not. Research supports this view, and yet there are countless stories of people who have failed in one entrepreneurial venture only to succeed in another, and still others who have achieved initial success, yet failed when their company reached a certain size.

John B. Miner, an expert in the fields of entrepreneurship, human resource management, and personality psychology, has spent 20 years researching these and other curiosities about entrepreneurial success. In this groundbreaking book, he details his extensive research that shows that there is not a single entrepreneurial personality type, but rather, there are four distinct personality types that make for successful entrepreneurs.

Based on 20 years of research and a systematic seven-year study of 100 entrepreneurs, The 4 Routes to Entrepreneurial Success details the distinctive characteristics of each of the four types and explains why they succeed or fail. Using Miner's self-assessment questionnaire, you'll discover whether you possess the talents, skills, and characteristics it takes to start and run your own business. The results of the questionnaire will help you determine how you can be successful as an entrepreneur.

The different routes by which each of the four types achieves success are explored in detail, and numerous real-life examples of established entrepreneurs are included throughout. If you're a would-be entrepreneur, this accessible, easy-to-read, and practical book can help you achieve the success you dream of.

Miner explains that, to be successful, entrepreneurs must concentrate on their special talents and strengths, while finding ways to compensate for their weaknesses to accomplish the rest of the business process. For instance, while Supersalespeople are experts at bringing in new customers, they often lack the necessary management skills to run a successful business, and therefore need someone else to oversee the operations. Expert Idea Generators are good at creating new ideas, but need others to develop effective systems to get them to market. The characteristics of each type of entrepreneur are explored in detail, as well as the routes by which each achieves success, and numerous real-life illustrative case studies of established entrepreneurs are included throughout. Most importantly, Miner provides individuals with practical guidelines for mapping out their own routes to success.

The 4 Routes to Entrepreneurial Success can help you assess not only whether your personality is suited to the entrepreneurial lifestyle, but also what type of venture you should consider and what role you should play in your business to guarantee success. In addition to outlining each type's inherently appropriate career route, Miner insightfully addresses gender differences, the value of entrepreneurial development and formal degree programs, and entrepreneurial options for those who do not fit into any of the types described.

The 4 Routes to Entrepreneurial Success will help prospective entrepreneurs assess their own talents and determine what type of venture offers them the greatest chances for success. Established entrepreneurs will gain new perspective on current problems and learn to foresee and avoid potential pitfalls. Senior managers and human resource managers will find valuable tools for staffing corporate ventures, while bankers, venture capitalists, and other investors can better assess the risk and return related to their investment.

  • Groundbreaking research reveals the four personality types of successful entrepreneurs and shows how everyone can learn from their winning ways
  • An accessible, easy-to-read, and practical book that can help would-be entrepreneurs achieve the success they dream of
  • Offers numerous real-life examples of successful entrepreneurs
  • Includes a questionnaire to help readers determine what type of entrepreneur they are

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Meet the Author


Visit Author Page - John Miner



John B. Miner is a writer, speaker, and consultant specializing in entrepreneurship and human resource management. His clients have included McKinsey & Company, Western Michigan University, AT&T, Baxter Laboratories, Southern Illinois University, and Standard Oil of Ohio, as well as numerous successful entrepreneurs.

Miner has been a professor at the University of Oregon, University of Maryland, Georgia State University, and the State University of New York at Buffalo where he was director of the Center for Entrepreneurial Leadership. He is the author of 35 books on topics ranging from industrial psychology, organizational behavior, and strategic management, to entrepreneurship and human resource management. His most recent book isThe 4 Routes to Entrepreneurial Success .

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Table of Contents

Contents
Introduction: Four Types of Entrepreneurs, Four Ways to Succeed
l. The Personal Achiever Entrepreneur
2. How Personal Achievers Succeed or Fail
3. The Supersalesperson Entrepreneur
4. How Supersalespeople Succeed or Fail
5. The Real Manager Entrepreneur
6. How Real Managers Succeed or Fail
7. The Expert Idea Generator Entrepreneur
8. How Expert Idea Generators Succeed or Fail
9. When More than One Pattern is Prominent: The Complex Entrepreneur
10. Assessing Entrepreneurial Talent: Your Own and Others'
11. Do Women Possess Different Patterns and Follow Different Routes?
12. Educating for Entrepreneurship
13. What If I Lack Any Strong Entrepreneurial Pattern?
Appendix A: Our Research on Entrepreneurship
Appendix B: Measuring the Entrepreneurial Patterns

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Endorsements

"The 4 Routes to Entrepreneurial Success is a totally new way of looking at entrepreneurial success. It opens up exciting opportunities. I recommend it highly. It is truly outstanding."

Frank A. Argenbright, Jr., Founder and Chairman, Argenbright Holdings Limited

"I found The 4 Routes to Entrepreneurial Success fascinating. After reading it, I was surprised at how quickly I could identify the various employees in my company, and the insight it gave me in understanding how to take better advantage of their abilities."

Ann Person, President and CEO, Stretch & Sew Inc.

"Jack Miner has focused the spotlight on an often-ignored factor in the entrepreneurship equation: the personality, preferences, and skills of an individual entrepreneur. He has not written a single prescription for entrepreneurial behavior. He has recognized and applauded multiple paths to success. His thoughtful analysis of the fit between the entrepreneur's style and business substance will enlighten and encourage readers."

Barbara M. Karmel, Ph.D., President, The Reed Company

"Jack Miner has conducted one of the really important studies of entrepreneurs and their firms, and the results are presented in a way that we all can understand and use."

Sal H. Alfiero, Founder, Chairman, and CEO, Mark IV Industries, Inc.

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