The New Business of Business

Willis Harman (Author) | Maya Porter (Author)

Publication date: 04/01/1997

The New Business of Business
  • Brings together a stellar group of today's most creative thinkers in the area of business and global change, including Harlan Cleveland, Joel Kurtzman, Riane Eisler, Patricia McLagan, David Korten, Peter Russell, Hazel Henderson, and many more
  • Encourages broad dialogue on the important socio-economic, ecological, and moral questions facing business today
  • Examines the responsibility and opportunities of businesses and business people to make significant contributions to the future of humanity

"The business of business is business!"
For many years, this credo, articulated by General Motors President Alfred T. Sloan, Jr., in 1923, has justified virtually every decision made in the business world. Especially in the United States, there was little doubt that the function of the private sector was to provide for the needs of society and to generate wealth. Other matters would be dealt with by public-sector bodies and agencies. To be sure, corporations were called upon to assume a reasonable degree of social responsibility, and the work environment was to be less regimented than in the past, and more encouraging of self-actualization. But both of these were subject to, and to an extent justified by, improvement in the financial bottom line.

But as the world rushes toward the end of the millennium, many people see increasing signs that some sort of fundamental change is taking place. Some trends are clearly with us and generally assumed to be positive-globalization of the economy, continued economic growth, spreading democratization, accelerating technological advance, burgeoning global communication. Other trends are less positive and are, so far, unyielding to remedial efforts-increasing inequality, progressive destruction of the natural environment, increasing concentration of power and wealth, rising unemployment and underemployment together with "jobless growth." Meanwhile, there is spreading talk of a "new paradigm" in the business world, and behind that of emergence of a new worldview. This new world view mandates that we transcend the traditional view of the role of business.

Since 1992, the World Business Academy has published an impressive number of articles aimed at exploring aspects of this emerging "new paradigm" in its quarterly journal Perspectives on Business and Global Change. This edited volume collects twenty-one of these essays from some of today's finest thinkers in the area of business and global change, and stimulates dialogue and debate on the future of business. Their contributions address a broad range of difficult issues-from corporate accountability and money's demise to the spiritual poverty of business-and pose such challenging questions as: What is sustainable change? Is progress possible? What is wise leadership?

Business people in decision-making positions who can influence the way their companies affect the world-executives, managers, financial officers, investors, consultants, business professors, and government policy makers-will want to reflect on these cutting edge essays. Far-reaching in scope, these insightful contributions from important thinkers will appeal to all those who seek a broader understanding of current global socio-economic trends.

  • Brings together a stellar group of today's most creative thinkers in the area of business and global change, including Harlan Cleveland, Joel Kurtzman, Riane Eisler, Patricia McLagan, David Korten, Peter Russell, Hazel Henderson, and many more
  • Encourages broad dialogue on the important socio-economic, ecological, and moral questions facing business today
  • Examines the responsibility and opportunities of businesses and business people to make significant contributions to the future of humanity

Read more and meet author below



Paperback:
9781576750186

$19.95
(member price: $17.96)
Free shipping on all orders from the BK Publishers store.
Or find a local bookseller with Indiebound.
Bulk Discounts
Rights Information


Featured Books



More About This Product

Overview

  • Brings together a stellar group of today's most creative thinkers in the area of business and global change, including Harlan Cleveland, Joel Kurtzman, Riane Eisler, Patricia McLagan, David Korten, Peter Russell, Hazel Henderson, and many more
  • Encourages broad dialogue on the important socio-economic, ecological, and moral questions facing business today
  • Examines the responsibility and opportunities of businesses and business people to make significant contributions to the future of humanity

"The business of business is business!"
For many years, this credo, articulated by General Motors President Alfred T. Sloan, Jr., in 1923, has justified virtually every decision made in the business world. Especially in the United States, there was little doubt that the function of the private sector was to provide for the needs of society and to generate wealth. Other matters would be dealt with by public-sector bodies and agencies. To be sure, corporations were called upon to assume a reasonable degree of social responsibility, and the work environment was to be less regimented than in the past, and more encouraging of self-actualization. But both of these were subject to, and to an extent justified by, improvement in the financial bottom line.

But as the world rushes toward the end of the millennium, many people see increasing signs that some sort of fundamental change is taking place. Some trends are clearly with us and generally assumed to be positive-globalization of the economy, continued economic growth, spreading democratization, accelerating technological advance, burgeoning global communication. Other trends are less positive and are, so far, unyielding to remedial efforts-increasing inequality, progressive destruction of the natural environment, increasing concentration of power and wealth, rising unemployment and underemployment together with "jobless growth." Meanwhile, there is spreading talk of a "new paradigm" in the business world, and behind that of emergence of a new worldview. This new world view mandates that we transcend the traditional view of the role of business.

Since 1992, the World Business Academy has published an impressive number of articles aimed at exploring aspects of this emerging "new paradigm" in its quarterly journal Perspectives on Business and Global Change. This edited volume collects twenty-one of these essays from some of today's finest thinkers in the area of business and global change, and stimulates dialogue and debate on the future of business. Their contributions address a broad range of difficult issues-from corporate accountability and money's demise to the spiritual poverty of business-and pose such challenging questions as: What is sustainable change? Is progress possible? What is wise leadership?

Business people in decision-making positions who can influence the way their companies affect the world-executives, managers, financial officers, investors, consultants, business professors, and government policy makers-will want to reflect on these cutting edge essays. Far-reaching in scope, these insightful contributions from important thinkers will appeal to all those who seek a broader understanding of current global socio-economic trends.

  • Brings together a stellar group of today's most creative thinkers in the area of business and global change, including Harlan Cleveland, Joel Kurtzman, Riane Eisler, Patricia McLagan, David Korten, Peter Russell, Hazel Henderson, and many more
  • Encourages broad dialogue on the important socio-economic, ecological, and moral questions facing business today
  • Examines the responsibility and opportunities of businesses and business people to make significant contributions to the future of humanity

Back to Top ↑

Meet the Authors


Visit Author Page - Willis Harman

Willis Harman was president of the Institute of Noetic Sciences and a founding board member of the World Business Academy. He was also emeritus professor of engineering at Stanford University.



Visit Author Page - Maya Porter

Maya Porter has been a freelance editor since 1987 with a wide range of clients. She was the editor of Perspectives on Business and Global Change, the journal of the World Business Academy, from 1994 to 2002, and co-edited the book The New Business of Business with Willis Harman in 1997. She now specializes in articles, books, and grant proposals for university professors in the field of social work.

Back to Top ↑


Table of Contents

    Part I: Understanding our Changing World
  • The Cultural Content of a Sustainable Future; William Van Dusen Wishard
  • Beginning the World Again; Harlan Cleveland
  • A System in Decline or Transformation? Willis Harman
    Part II: Predicaments and Solutions in Finance and Economy
  • The Global Confidence Game; Harlan Cleveland
  • Money's Demise; Joel Kurtzman
  • The Failure of the Debt-Based Money System; John Tomlinson
  • New Mechanisms for Monetary Exchange; Thomas H. Greco; Jr.
    Part III: The Quiet Revolution in Organizational Structure and Management
  • New Wine, Old Bottles: The Dilemma of Organizational Change; Pamela Mang
  • The Hidden Subtext for Sustainable Change; Riane Eisler
  • Corporate Accountability: The Tyranny of the Bottom Line; Ralph Estes
  • The Shift to Participation; Patricia McLagan and Christo Nel
    Part IV: The Challenge of Long-Term Sustainability
  • Is Sustainable Development Compatible with Western Civilization?, Peter Russell
  • Rethinking Development and the Meaning of Progress, David Korten
  • Sustainability: Let's Get Serious, Willis Harman
  • A Viable Framework for Stewardship, Brad Crabtree
    Part V: Discovering the Spiritual Dimension of Business
  • Relieving Spiritual Poverty in our Corporations; Barbara Shipka
  • Spirituality as an Organizing Principle; Diana Whitney
  • Wisdom Leadership: Leading from the SELF; S. K. Chakraborty
  • A Shift in Consciousness: Implications for Business; Peter Russell
    Part VI: Working with the Civil Society
  • Taking Responsibility Collectively; Carol Frenier
  • Choosing a Win-Win World; Hazel Henderson

Back to Top ↑

Endorsements

"This book contains an important and seminal collection of essays on the role of business in our future. The content of this book rests at the cutting edge-some of these essays eloquently address the core issues of the day; others explore new ideas, approaches and attitudes that will undoubtedly be debated for decades. The New Business of Business cannot fail to stimulate provocative thought on profound global issues facing mankind at the dawn of a new millennium."

Kevin Balfe, Principal, Meath Systems Consulting

"In The New Business of Business, we have at last a thoughtful and authoritative reexamination of some of the assumptions that make up the very foundation of our thinking about business. But be prepared: you will not find in this book the easy answers we have come to accept and hold so dear. Instead you will be challenged to abandon the conventional wisdom and rethink such fundamental issues as money and credit, organization structure, free trade, economic efficiency, privatization, the GNP, and even 'progress' itself. I found this book to be not only extraordinary, but extraordinarily important."

James A. Autry, author of Love and Profit and Confessions of an Accidental Businessman

Back to Top ↑