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Barbara Henricks


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Barbara Cave Henricks is President of Cave Henricks Communications, a public relations firm specifically created to serve books and authors. Founded in 2006, the firm represents about 25 titles and authors a year, working with bestsellers and thought leaders around the globe.

A former journalist at NBC Radio, Henricks moved to Manhattan and into publishing in 1989, landing a position in the publicity department at Workman, a smaller publisher which grew to fame with its innovative packaging, and design. She moved to Houghton Mifflin Company and she spent six years as the associate director of publicity, handling a prestigious list of nonfiction titles by authors such as Vice President Al Gore, astronaut James Lovell, Pulitzer Prize winners Tracy Kidder and Buzz Bissinger, poet Diane Ackerman, novelists Ethan Canin and Amy Ephron. In 1996, she joined Goldberg McDuffie Communications and in 2000, helped create and lead the company's new division, Goldberg McDuffie Business, where she served as Vice President.

Henricks has spearheaded campaigns for some of the biggest business names in business today including Jack Welch (Jack: Straight from the Gut), Larry Bossidy and Ram Charan (Execution and Confronting Reality),Vanguard founder John Bogle (The Battle for the Soul of Capitalism), Tom Rath (StrengthsFinder 2.0.) Marcus Buckingham (First, Break All the Rules), Maria Bartiromo (Use the News), and Clay Christensen (The Innovator's DNA)

She has worked with a number of corporate clients including Gallup, McKinsey & Company, Mercer Consulting, Honeywell, Ernst & Young, The Boston Consulting Group, PricewaterhouseCoopers, Goldman Sachs, The Financial Times, and J.D. Power and Associates. In addition, she has partnered with most of the major publishers including HarperCollins, Hyperion, Simon & Schuster, Random House, Currency/Doubleday, Penguin, Harvard Business ReviewPress, Warner Books, Thomas Nelson, Yale University Press, and Jossey-Bass.

Barbara speaks and presents on the media and public relations at events around the country including the Texas Writers Conference, The 800 CEO Read Author Pow-Wow, and notably in 2012, with her business partner Rusty Shelton, at SXSW interative. She has been featured in The Atlantic, Forbes, Publishers Weekly, The New York Sun and on several radio stations around the country.

A graduate of Indiana University, she lives in Austin, Texas with her husband, artist Michael McDougal, and three children.

Mastering the New Media Landscape

What's the secret to getting discovered in the new media landscape?

Mastering the New Media Landscape (Audio)

What's the secret to getting discovered in the new media landscape?

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