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M. Tamra Chandler

Seattle, Washington, USA

BK Expert
Community Member Author
Distinguished Groups:

M. Tamra Chandler is a bona fide people maven. Drawing on her years of experience and research into what motivates us, she offers innovative solutions for organizations seeking the ultimate win-win: inspired people driving inspiring performance. She’s also the CEO and cofounder of a thriving Seattle-based consulting company called PeopleFirm. Twice recognized by Consulting magazine as one of the top consultants in the United States, Chandler is an award-winning leader in her field with more than twenty-five years of experience guiding clients through varied and complex business transformation projects. She draws inspiration from her husband, two children, and three pedigreed mutts. 
Rethinking Performance Management--A Leaders Guide (Enhanced)

Enhanced executive edition of How Performance Management is Killing Performance – and What to Do About It.

How Performance Management Is Killing Performance--and What to Do About It (Audio)

If performance management doesn't work-- what can your company do to improve performance?

A Single Focus

The PeopleFirm team develops talent and people strategies, drives organizational performance, and implements sustainable change. We’re HR consultants and people experts. That’s all. So our entire organization is focused on one thing: your employees.

Alaska Airlines

Bill & Melinda Gates Foundation


Available upon request.

“I engaged PeopleFirm to facilitate my leadership team through a design process to integrate several new and critical business capabilities into our IT operating model. From the very beginning they enabled us to engage in a thoughtful and creative way that helped us deeply explore the design ideas surfaced by the team. PeopleFirm balanced decision rigor with a real understanding of our culture. We now have a structured plan of attack that will help us meet our customers’ needs and maintain our company’s competitive edge.”

Alaska Airlines, Veresh Sita, Chief Information Officer

“PeopleFirm is an incredible partner to the Foundation. They quickly became trusted advisers to me and a critical voice on our project. They pushed for alignment in critical ways, including clarifying our case for change, setting up a user support model, helping align our executive voices, and helping us get buy in at the highest levels of the organization. There were times I would have thrown in the towel, but They were always there rooting for us and challenging us to think differently- and it paid off.”

Bill & Melinda Gates Foundation, Jennifer Deger, Controller

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