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Rusty Shelton


BK Expert
Community Member Author
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Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23.

Today, as Founder and CEO of Shelton Interactive, he works alongside the company's clients to start conversations that matter by providing on-target vision in an often-confusing new media environment. Founded in 2010, Shelton Interactive is a full-service digital agency that integrates design, social media, website development and PR--services that are normally handled by multiple agencies--under one roof.

In 2014 Shelton Interactive landed on the Austin Business Journal's Fast 50 List, which ranks companies in the Austin area based on three-year revenue growth. The company was ranked #15 in the under $10 Million category.

In addition to working with leading businesses and brands in Austin, Texas, and beyond - Amazon, Kellogg School of Management, Chicken Soup for the Soul, Harvard Medical School and others - Shelton Interactive led digital strategy for some of the biggest bestsellers of the past few years, including The One Thing, by Gary Keller and Jay Papasan, The Confidence Code, by Claire Shipman and Katty Kay, Big Data, by Kenneth Cukier and Viktor Mayer-Schonberger, One Thousand Gifts, by Ann Voskamp, Take the Stairs, by Rory Vaden, How The World Sees You, by Sally Hogshead, Eat Move Sleep, by Tom Rath, Winning From Within, by Erica Ariel Fox, Anything by Jennie Allen and many, many others.

Shelton Interactive is also proud to have a strategic partnership with the leading business book and nonfiction PR firm in the country, Cave Henricks Communications.

An NSA speaker, Rusty speaks regularly around the country on the changing world of public relations, including speaking at SXSW Interactive in 2012 on the topic of "Discoverability and the Future of PR." In addition, he has been a faculty member at the Harvard Medical School Department of Continuing Education's Publishing Course for the past 10 years.

His perspective on branding, digital marketing and the changing world of PR have been included in coverage from numerous top media outlets, including BBC, Forbes, Austin American-Statesman and many others.

Prior to founding Shelton Interactive, Rusty started his career right out of college with a leading book publicity agency where he became the managing director at the age of 26. He left the firm in early 2010, but during Shelton's three years as managing director, he oversaw campaigns for more than half of the firm's 30 bestsellers.

An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee, where he leads the subcommittee on digital strategy. He is also a proud member of Entrepreneurs' Organization (EO) in Austin.

He lives just west of Austin with his wife, Paige, two young sons, Luke & Brady and their very rowdy young black lab, Charlie.

Mastering the New Media Landscape

What's the secret to getting discovered in the new media landscape?

Mastering the New Media Landscape (Audio)

What's the secret to getting discovered in the new media landscape?

Rusty has not added any photos.